Just like many businesses in today’s age, you likely have a website promoting your company’s products or services.
But is your website doing anything positive for your business, or is it potentially hurting it?
Maybe you’ve never thought about these things before…
Simply having an online presence isn’t enough nowadays. You must have a quality website presenting your visitors with good information that’s easy for them to navigate around without much trouble.
Also, don’t forget about search engine optimization that you must do as well…
Because without proper SEO in place, your website isn’t going to rank very high in Google, Yahoo or Bing.
There are people out there who don’t care much about that since they’re willing to buy paid traffic to bring visitors to their website.
However, if you’re the type of person who doesn’t have much money to buy traffic, then you’ll need to capitalize fully on the free visitors that the search engines bring when you have SEO correctly in place.
There are some very critical elements that we’ll cover right now so let’s begin…
Should I Improve My Website Usability?
Coming from someone who checks out websites all the time, I’ll tell you one thing…
If I’m on a website that isn’t user friendly, I’ll immediately go on to the next one because I simply won’t waste my time on a website that’s difficult to navigate through.
So Why Bother?
At this point, there are perhaps hundreds of millions of websites on the Internet. I don’t know the exact numbers, but I wouldn’t be slightly surprise if the numbers ran into the billions.
Ask yourself this… What makes your website so special and why would people want to continue coming back to it?
For one thing, if they visit your website and are bombarded with a thousand things on the home page and it looks confusing to them, you’ll be in a heap of trouble…
Because your website won’t attract any visitors and if they do show up, they likely won’t come back anytime soon.
So for the sake of usability, I highly recommend that you fix up your home page to make it look as un-cluttered as possible.
Since I don’t know what kind of business you have, it’s rather difficult to tell you what to put on your website.
I do suggest that you provide some type of statement telling visitors why they’re there with some general information about your company.
You’ll also need to add some other pages explaining some of the specifics about your business and precisely what your products or services do.
If you’re looking to capture information from your visitors, you’ll need to have an opt-in box on your website. Have it prominently display above the fold so they can easily see it.
Don’t make visitors hunt around for it. Keep it displayed in front so it’s easily visible. It’s really the best way to capture their information because they’ll see your opt-in form and fill it out to receive your free gift.
How Can I Improve My Website’s SEO?
I can’t really delve into all of the details because there is so much to SEO that you’ll need to learn. However, I’d like to give you a brief rundown so that you’ll have a general idea of what you have to do…
First and foremost, one of the primary things you’ll need to do is get backlinks to your website.
So Why Do You Need Backlinks?
The answer is because Google, Yahoo and Bing will see these links as a positive vote for your website. In theory, Google is led to believe that another webmaster links back to your website because they find the content valuable.
However, when you implement proper search engine optimization, you’re actually creating other websites (or pages on them) by putting content up and then linking back to your main website to get that vote, resulting in a higher search engine ranking.
If all of this is new to you, don’t worry because it’ll start to make more sense when you familiarize yourself with the terms and strategies involved.
Either you’re going to want backlinks with a raw URL or anchor text for a specific keyword term you want to rank for. There are also generic anchor text terms so that it doesn’t appear as if you’re trying to manipulate the search engines.
If you ask some of the SEO experts, they’ll give you the best ratios to use when building backlinks and anchor text to your website.
This is critically important if you want to get free visitors to your website through the search engines.
You’ll need to implement this strategy in order to get a torrent of free visitors. Also try to capture as many leads as possible so you can convert them into buying customers.
There you have it…
I’ve just provided you with some of the best ways to improve your business website. So if you haven’t yet implemented any of these strategies, I highly recommend that you start right now to begin attracting more free visitors who in turn will become customers.
These are absolutely the best practices that you should know and they’ll help you improve your business hundredfold if done correctly. Get going right now and take full advantage of these strategies that I’ve just shared with you.