If you’re reading this article then it’s very likely that either you have a business you’re initially trying to bring over the Internet, or you’re thinking of expanding your presence in the major search engines.
Because of this, I’d like to share with you some of the ways in which I believe SEO can certainly help your business. I’d also like to provide you with some of the very best SEO practices that are working right now so that you’re able to do it right.
To be honest, if you make critical mistakes with your search engine optimization, you’ll assuredly end up suffering from one of two things…
Either you’ll never get ranked in the search engines at all, missing out on all of the valuable free traffic that Google, Yahoo and Bing are offering…
Or… you’ll manage to get ranked in the search engines for a short duration and then experience some kind of Google penalty and wind up losing all of that free traffic you once were enjoying.
As you can imagine, the first scenario can be very frustrating because you want to build a growing business. However, if Google doesn’t provide you with any free traffic then you’re left with nothing.
On the other hand, the second scenario could be even more traumatic because you may have built a thriving business from free SEO traffic and then watch it all disappear.
Since I don’t want to see either scenario happen to you, I’d like to share valuable information that you should know about in order to avoid any kind of search engine optimization penalty.
So, let’s go into it now…
Why Do I Need SEO Anyway to Help Me Grow My Business?
To make this as brief as possible, it boils down to just two simple words… Free traffic!
But if you have, you should know better than most other people just how expensive it can really be.
Please don’t get me wrong…
If you spend the time to master pay per click marketing and build a sales funnel that converts, then paying for this type of traffic can definitely be worthwhile.
However, a majority of people just don’t have large amounts of capital necessary to successfully build a converting sales funnel like this.
In most cases, you’ll have to spend thousands of dollars in advertising costs before you’d be able to flesh out everything and start making it profitable.
Do you really have that kind of disposable money to send it down the Google drain?
I really don’t think so because most people simply don’t.
But rest assured, there’s a much better solution and it all starts with SEO.
If you’d like to get hundreds or thousands or even more visitors to your website every day, then mastering the skill of free traffic generation is definitely the way to go for you.
First and foremost, it all starts with proper keyword research…
The correct answer is yes and no… It’s one of the more critical elements of a search engine optimization campaign, but it’s not the only crucial thing that comes into play.
But I will tell you this…
If your keyword research is done correctly, you’ll begin to rank highly for keywords that are most relevant to your market, and you’ll start getting traffic and visitors who will buy your products and services as they’re actually the ones who are searching for them.
However, if your goal is to get traffic on a massive scale, then you’ll want to rank for most or all of the keywords related to your market or industry.
This will bring bustling activity to your website and you’ll definitely start to see lots of traffic and sales as well, although it might not convert at the highest level.
In my opinion, this doesn’t matter much as long as you’re making more money than you’re spending on outsourced SEO.
Let’s look at it this way…
If you intend to go after hundreds of keywords at a time, you won’t be able to handle all of the work by yourself. You’ll have to build a team of outsourcers in order to assist you with this colossal undertaking.
But remember if you do this correctly, it will pay off huge dividends in the end. Thousands of people all over the Internet can rightfully attest to this fact.
Remember when I mentioned earlier that there was far more to SEO than simply choosing the right keywords?
Well, the number one thing to any successful search engine optimization campaign is building relevant backlinks to your webpages.
This is one of the single most important metrics that Google, Yahoo and Bing use to determine the relevance and popularity of your website.
So as you can see… proper keyword research is vital. Building relevant backlinks to your website is also crucial. But you won’t find real success in your SEO campaigns just having one without the other. They truly go hand in hand.
By keeping these critical factors in mind and implementing the practices I’ve shared in this article, you’ll soon realize the true power behind SEO and how it can really help your business.
You’ll watch your business grow to new levels and not before long, you’ll reap the rewards from playing the SEO game by the rules of Google and the other search engines. In the end you’ll see it was absolutely worth it.